Papers Under Review/Revision

• Liu, Ruichun and Unnati Narang, “How E-Scooters Impact Shared Mobility and Consumer Safety”, under 2nd round review, Journal of Marketing.
  • Best Paper in the Innovation and New Product Development Track (2022 AMA Summer Conference)
  • Business for a Better World Dissertation Proposal Competition Winner, 2024
• Sachdev, Vishal, Unnati Narang and Ruichun Liu, “Generative Artificial Intelligence in Marketing Education: A Conceptual Framework and Research Agenda,” revising for the 2nd round review, Journal of Public Policy & Marketing.

Selected Research in Progress

• Liu, Ruichun, Unnati Narang, Daniel McCarthy and Aric Rindfleisch, “How Electric Vehicle Charging Networks Impact Consumers’ Auto Purchases,” working paper.
• Bao, Ying and Ruichun Liu, “Nutrition Label and Price Elasticity: The Impact of Health Claims on Price Sensitivity in the Yogurt Industry,” work in progress.