Publications

• Liu, Ruichun and Unnati Narang, “How E-Scooters Impact Shared Mobility and Consumer Safety,” Forthcoming, Journal of Marketing.
  • Finalist of ISMS Doctoral Dissertation Award, 2024
  • Business for a Better World Dissertation Proposal Competition Winner, 2024
  • Best Paper in the Innovation and New Product Development Track (2022 AMA Summer)
• Narang, Unnati, Vishal Sachdev, and Ruichun Liu (2025), “When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education,” Journal of Public Policy & Marketing, 44(3), pp.473–489.

Work in Progress

• “Nutrition Label and Price Elasticity: The Impact of Health Claims on Price Sensitivity in the Yogurt Industry,” (Work in progress, with Ying Bao).
• “Driving into the AI Age: The Effects of Autonomous Vehicles on Consumer Safety,” (Work in progress, with Xiaobo Lin).