I'm Ruichun Liu, a Ph.D. candidate in Quantitative Marketing at the Gies College of Business, University of Illinois Urbana-Champaign.

My current research focuses on how new technologies shape consumer decisions and make a societal impact. Two main areas of my research focus are Consumer Mobility and Artificial Intelligence. I employ causal modeling, econometrics, machine learning, and deep learning approaches in my research.

My dissertation committee comprises Aric Rindfleisch (Co-Chair), Unnati Narang (Co-Chair), Yunchuan (Frank) Liu, and Daniel McCarthy. I am on the 2024-2025 academic marketing job market.

Please feel free to reach me at ruichun2@illinois.edu.